10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

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10 Social Media Usage Statistics You Should Know

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Thankfully, we’ve done just that for you.

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Some of them might not be surprising, and many are consistent with the direction of past usage trends. But they’re all recent and relevant.

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