There are a lot of factors that go into a customer's decision to make a purchase from your company.
When I'm deciding whether or not to buy something, for example, I typically ask my friends for recommendations, and then do a lot of online research of my options.
And since it's so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you -- and that can have a huge impact on if a customer purchases from you or not.
Start solving for the customer today with the help of these 17 helpful templates.
The fact of the matter is, your company's best marketers and sales reps aren't your employees -- they're your existing customers.
Customer trust in businesses is fading. HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create.