The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.
Getting these links is not possible via:
- Link exchanges
- Buying links
- Private Blog Networks, or PBNs
- Comment links
- Paid native content or sponsored posts
- Any other method you may have encountered
There is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves.
