AMP: The missing controversy

Scaled On Learning and Education CenterAMP

AMP The missing controversy

The main goal of the AMP initiative is to drastically speed up the loading of web pages on mobile. Sorely needed, as the typical web page on slow 3G (a very typical network condition the world over) takes a long time to load. So the goal in itself seems worthy. Yet the initiative has been met with lots of controversy over the years. I’m going to go briefly over these main points of controversy… Read More

How Fast Is Amp Really?

Scaled On Learning and Education CenterAMP

How Fast Is Amp Really

AMP has caused quite the stir from a philosophical perspective, but the technology hasn’t received as close of a look. A few weeks ago, Ferdy Christant wrote about the unfair advantage being given to AMP content through preloading. This got me wondering: how well does AMP really perform… Read More

Measuring user journeys across the AMP Cache and your website

Scaled On Learning and Education CenterAMP

Measuring user journeys across the AMP Cache and your website

As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means traditional approaches of relying on third-party cookies for measurement won’t work going forward… Read More