There has been a trend of new “revolutionary” techniques on the Web that basically let you do stuff possible decades ago. AMP First, AMP (Accelerated Mobile Pages). Think about it:… Read More

The main goal of the AMP initiative is to drastically speed up the loading of web pages on mobile. Sorely needed, as the typical web page on slow 3G (a very typical network condition the world over) takes a long time to load. So the goal in itself seems worthy. Yet the initiative has been met with lots of controversy over the years. I’m going to go briefly over these main points of controversy… Read More

AMP has caused quite the stir from a philosophical perspective, but the technology hasn’t received as close of a look. A few weeks ago, Ferdy Christant wrote about the unfair advantage being given to AMP content through preloading. This got me wondering: how well does AMP really perform… Read More

As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means traditional approaches of relying on third-party cookies for measurement won’t work going forward… Read More

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely… Read More