Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth.
Definitions are changing over at Google too – yesterday they announced that starting in October our “exact match” keywords will get less exact and match to even more keyword variants. Let’s take a look at what this means.
What Exactly (Ahem) Is Google Changing?
Advertisers have always relied on keyword match types to control how their keywords match out to a user’s search.
