Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

Scaled On Learning and Education CenterMarketing

Sneaking a Peek at My Inbox
Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period:

That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz.

I do not open most of this email. In fact, preparing for this blog post, I've had a really fun time shunting it off into a folder called "content examples." But receiving so much email is an excellent opportunity to think about what motivates me to open and email, what doesn't, and what really annoys me.

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