How Google Travel Is Changing the Game with Google Flights, Google Trips, and More

Scaled On Learning and Education CenterGoogle

How Google Travel Is Changing the Game with Google Flights, Google Trips, and More

Eight years ago, Google took a major step into the travel space by acquiring ITA Matrix Software, a travel industry software company best known for its Matrix flight search. After using that acquisition to launch Google Flights, the company has continued expanding into increasingly varied sections of the travel space. Here’s a few of Google’s travel-related projects, and how they’re changing the industry and the travel booking experience.

Fast, Simple Searches with Google Flights

For many of us, Google Flights has replaced search-aggregation sites like Kayak or Skyscanner and individual travel websites like Orbitz and Priceline as the first (and often only) stop for flight searches. Although those sites can still be useful for booking travel.

Read More

Recommended for you

Do you want the latest resources delivered directly to your inbox?