The amount of time people spend on social media is constantly increasing. Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction.
And the majority of that time is on mobile - 60% of social media time spent is facilitated by a mobile device.
The social media platforms themselves are evolving their tools and options to further attract and engage new audiences (e.g. advent of live-streaming features and 360-degree photos/videos). Newer social platforms, including Snapchat, Instagram, and now Musical.ly, are also competing for their share of the market.
