Keyword research is critical for successful SEO. If you’re not targeting keyword phrases that will drive traffic to your website, then you’re wasting your time, effort, and money.
This tutorial is the first of three videos in Ahrefs’ series on how to do keyword research. The keyword research tool used in this video is Keywords Explorer tool.
In part 1/3, you’ll learn both basic and advanced keyword research fundamentals that many people don’t know, think of, or fully understand.
You’ll learn that keyword research goes far beyond “search volume” numbers and see why this metric is not the most reliable one during your keyword selection process.
