How to Use Facebook Lead Ads

Scaled On Learning and Education CenterSocial Media

How to Use Facebook Lead Ads

Facebook has made the process of generating leads on the platform much easier. With the new Lead Generation objective, you can ask customers and prospects for their information, and they can provide it without ever having to leave Facebook.

Here’s how lead ads work. Show your ad to users, and if they’re interested, they’ll click the call to action to bring up a form prefilled with their personal information that they’ve shared with the network. They can then review the information, edit it if needed and click Submit.

The autofill forms make the signup process as easy as possible. And the less people have to do, the higher the probability they’ll convert. If you need more information from users than Facebook can provide, you can ask for it by customizing the form.

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