Measuring user journeys across the AMP Cache and your website

Scaled On Learning and Education CenterAMP

Measuring user journeys across the AMP Cache and your website

As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means traditional approaches of relying on third-party cookies for measurement won’t work going forward.

AMP pages are often served from an AMP Cache and the ability to maintain a session by using a third-party cookie allows publishers to remember user settings and preferences even when users move between the AMP cache domain and the publisher’s domain.

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