You need neither PWA nor AMP to make your website load fast

Scaled On Learning and Education CenterAMP

There has been a trend of new “revolutionary” techniques on the Web that basically let you do stuff possible decades ago.

AMP

First, AMP (Accelerated Mobile Pages). Think about it: web, in general, failed to be fast, so Google invents a parallel web where they simply don’t let you use JavaScript. Oh, and they let you use a couple of Google-approved AMP JS components. But wait, can’t regular web run without JavaScript? Of course it can. Can regular web include custom JS components? You bet. Can it be fast? Netflix recently found out that if they remove 500 Kb of JavaScript from a static (!!!) webpage it will load WAY faster and users will generally be happier. Who would have thought, right?

So why was AMP needed? Well, basically Google needed to lock content providers to be served through Google Search. But they needed a good cover story for that. And they chose to promote it as a performance solution.

Thing is, web developers don’t believe in performance. They say they do, but in reality, they don’t. What they believe in is hype. So if you hype old tricks under a new name, then developers can say “Now, finally, I can start writing fast apps. Thank you Google!”. Like if Google ever stopped you from doing so beforehand.

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