AMP Resources

There’s a lot of hype around AMP. Find out why!

Are you using Accelerated Mobile Pages (AMPs)?

You certainly heard about AMPs, as they've been on every web developer and SEO specialist's top debate topic in the past year. But what is AMP actually? AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed as an open-source coding standard for publishers. The open source initiative project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

There is more to AMP than optimizing your page for the mobile web. AMPs include a series of protocols that are used to restructure the website and make it easier and faster to load on a mobile device. These pages will load much faster than the regular mobile-friendly page, providing your users with instant access to your content. According to Google’s AMP Project, around 70% of conventional web pages take around 7-10 seconds to load. On the other hand, AMPs load in under a second. Consider these statistics from Kissmetrics: 47% of consumers expect a page to load in 2 seconds or less and a majority of web users will abandon a web page that doesn’t load in 3 seconds. Every 1-second delay in load time could decrease your conversion rate by 7%.






But how does AMP work?

The AMP JavaScript loads the most important content first, quick and clean. It also makes sure nothing on the page is blocked from rendering, even the elements from external sources. Third-party JavaScript is not permitted with AMP, the AMP HTML also has restrictions and specialized tags to fit with the AMP components. AMP will load the page layout first without downloading any resources. All external resources, like images, for example, have to state their size in the HTML in order for AMP to know where to position them prior to the download. It also prioritizes the resource loading to only the ones that are needed or more likely to be seen by the user. There is also a separate extended component you have to use for embedding YouTube videos. For social media embeds (Instagram, Facebook, Twitter, Vine, and Pinterest) there are other special extended components.





What can AMP do for you and your Business?

  • Enable compelling, consistently fast experiences
  • Strengthen your business while maintaining control
  • Increase your reach
  • Maximize your revenue
  • Build a sustainable future for your business
  • Keep your audience engaged
  • Boost your campaign performance
  • Maximize ROI
  • AMP is fast and mobile designed
  • Google is prioritizing AMP content










What can AMP do for you and your Business?

  • Enable compelling, consistently fast experiences
  • Strengthen your business while maintaining control
  • Increase your reach
  • Maximize your revenue
  • Build a sustainable future for your business
  • Keep your audience engaged
  • Boost your campaign performance
  • Maximize ROI
  • AMP is fast and mobile designed
  • Google is prioritizing AMP content


google search sample gif

What are the advantages of AMPs though, you may ask?

It does require some extra work to build your AMPs so why should you do it? Besides the enormous page load advantage over your regular web pages, your visitors are more likely to make a purchase as the content gets to them much faster. They will also choose your website instead of other slow loading options. You also get more visibility, as your page can be featured in the AMP carousel that comes up first above any mobile search results. Even if you won't land there every time, this gives your website a considerable boost in traffic and organic search results. Customers will also spend more time on your website due to the loading speed and they are more likely to engage with your content and products.

Take some time to research your competitors, are they using AMP? If so, what are you waiting for? Mobile search is gaining more and more ground these days and each time a user lands on your non-AMP page you will most probably lose them to a competitor that has an accelerated mobile page.

A disadvantage AMPs have is the lack of data and details you get in Google Analytics. You will still have access to metrics like engagement and the number of visitors but not the whole package of analytics you have on your regular website. This makes it much harder for you to optimize your content in order to improve the user experience. Another way to go would be using amp-analytics. You can do this by using the AMP-Pixel, a tag that counts pageviews, or the AMP-Analytics Extended Component which is somewhat more complex than the pixel.

To sum it up, AMPs improve user engagement with fast, compelling experiences. Web page speed improves the user experience and core business metrics. AMP pages load near instantly enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages.

Maximize your revenue. If it’s not instant, it’s not fast enough. Conversions fall by 12% for every extra second a webpage takes to load. If you want people to engage with your brand and improve the performance of your campaigns, you have to speed things up. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.

Google Search Sample gif 2

What are the advantages of AMPs though, you may ask?

It does require some extra work to build your AMPs so why should you do it? Besides the enormous page load advantage over your regular web pages, your visitors are more likely to make a purchase as the content gets to them much faster. They will also choose your website instead of other slow loading options. You also get more visibility, as your page can be featured in the AMP carousel that comes up first above any mobile search results. Even if you won't land there every time, this gives your website a considerable boost in traffic and organic search results. Customers will also spend more time on your website due to the loading speed and they are more likely to engage with your content and products.

Take some time to research your competitors, are they using AMP? If so, what are you waiting for? Mobile search is gaining more and more ground these days and each time a user lands on your non-AMP page you will most probably lose them to a competitor that has an accelerated mobile page.

A disadvantage AMPs have is the lack of data and details you get in Google Analytics. You will still have access to metrics like engagement and the number of visitors but not the whole package of analytics you have on your regular website. This makes it much harder for you to optimize your content in order to improve the user experience. Another way to go would be using amp-analytics. You can do this by using the AMP-Pixel, a tag that counts pageviews, or the AMP-Analytics Extended Component which is somewhat more complex than the pixel.

To sum it up, AMPs improve user engagement with fast, compelling experiences. Web page speed improves the user experience and core business metrics. AMP pages load near instantly enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages.

Maximize your revenue. If it’s not instant, it’s not fast enough. Conversions fall by 12% for every extra second a webpage takes to load. If you want people to engage with your brand and improve the performance of your campaigns, you have to speed things up. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.






What AMP services does Scaled On offer?

  • We create custom AMP-compliant web pages based on your Programmatic Pages.
  • We do all of the AMP development and deployment.
  • Your AMP pages will be hosted using Amazon AWS Cloud fast services.


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