AMP Resources
There’s a lot of hype around AMP. Find out why!
Are you using Accelerated Mobile Pages (AMPs)?
You certainly heard about AMPs, as they've been on every web developer and SEO specialist's top debate topic in the past year. But what is AMP actually? AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed as an open-source coding standard for publishers. The open source initiative project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
There is more to AMP than optimizing your page for the mobile web. AMPs include a series of protocols that are used to restructure the website and make it easier and faster to load on a mobile device. These pages will load much faster than the regular mobile-friendly page, providing your users with instant access to your content. According to Google’s AMP Project, around 70% of conventional web pages take around 7-10 seconds to load. On the other hand, AMPs load in under a second. Consider these statistics from Kissmetrics: 47% of consumers expect a page to load in 2 seconds or less and a majority of web users will abandon a web page that doesn’t load in 3 seconds. Every 1-second delay in load time could decrease your conversion rate by 7%.
But how does AMP work?
The AMP JavaScript loads the most important content first, quick and clean. It also makes sure nothing on the page is blocked from rendering, even the elements from external sources. Third-party JavaScript is not permitted with AMP, the AMP HTML also has restrictions and specialized tags to fit with the AMP components. AMP will load the page layout first without downloading any resources. All external resources, like images, for example, have to state their size in the HTML in order for AMP to know where to position them prior to the download. It also prioritizes the resource loading to only the ones that are needed or more likely to be seen by the user. There is also a separate extended component you have to use for embedding YouTube videos. For social media embeds (Instagram, Facebook, Twitter, Vine, and Pinterest) there are other special extended components.
What AMP services does Scaled On offer?
- We create custom AMP-compliant web pages based on your Programmatic Pages.
- We do all of the AMP development and deployment.
- Your AMP pages will be hosted using Amazon AWS Cloud fast services.
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