SEO Resources

Let’s dive into the world of SEO

SEO Benefits and SEO Tools

SEO or Search Engine Optimization seems quite easy to understand. At first sight, anyone can do it, right? Well not to discourage you, but it's not as easy as you might think. Yes, understanding the basic principles and how it works isn't hard but using the right SEO techniques for a website and especially keeping up with all the changes that go on in the world of SEO is a different story.

We will approach the basic SEO principles you should know and why not doing SEO nowadays is like shooting your business in the leg. We will also recommend some of the SEO tools we use and love.






What is SEO?

Search Engine Optimization refers to the tactics and tools that are used in order to help a website rank higher in the search engine results pages (SERPs). Ranking higher makes your website more visible to visitors which means more leads and more sales for you. You can start doing your own website's SEO but first, you need to get a grasp of where to begin and what are the basic SEO techniques you should use.





On-page optimization (on-page SEO)

On-page SEO is a good place to start, as this refers to making sure the search engines understand the topic of your page and can match it to relevant searches. To improve this, take a look at your content, and determine which are the keywords you want to rank for. These are the words or phrases you want users to search for in order to land on your website. Once you figure that out, you should use an SEO tool to determine how much work will it take for you to rank for that specific keyword (we will get into some useful tools later on). If your website is brand new you should focus on long tail keywords rather than the very popular ones, as it will take a lot of time and work for you to outrank the already well-established websites out there. So, make a list of keywords then use a keyword research tool to find more and then to validate that the list you have contains achievable keywords.











On-page optimization (on-page SEO)

On-page SEO is a good place to start, as this refers to making sure the search engines understand the topic of your page and can match it to relevant searches. To improve this, take a look at your content, and determine which are the keywords you want to rank for. These are the words or phrases you want users to search for in order to land on your website. Once you figure that out, you should use an SEO tool to determine how much work will it take for you to rank for that specific keyword (we will get into some useful tools later on). If your website is brand new you should focus on long tail keywords rather than the very popular ones, as it will take a lot of time and work for you to outrank the already well-established websites out there. So, make a list of keywords then use a keyword research tool to find more and then to validate that the list you have contains achievable keywords.



Creating quality content that can be repurposed has numerous SEO benefits and is also a long-term investment

You can go on and use the content in your email marketing campaigns, social media campaigns, posts and so on. And having your keyword research well done beforehand is ideal, as this will help you know what keywords you should use more and what your focus should be at the time being. Keyword stuffing isn't the way to go, as using a keyword an abnormal amount of times will only make the search engine recognize the abuse and penalize your site's ranking. You need to pay attention to duplicate content as well. Having more than one page with the same content is will confuse the search engine, it will not know which page to rank and it will end up penalizing you.

Including the main keyword you want to rank for in the page URL, H1 tag, meta-description and in the ALT tags is also a must for Google to understand the topic of your page, rank it accordingly and show it in the right search results.






Next, you need to work on your inbound links as these will help improve your website's reputation to the search engine.

Having other high ranking sites link to your content is like a vote of trust for the search engine. It shows your website is worthy of showing up higher in the search engine rankings. You can get these backlinks by guest blogging, or simply approaching these websites and asking. Doing a competitive research beforehand is a great plus, as seeing what links your competitors have will give you a first draft of the list of websites you want to approach. The quality of your backlinks is also very important, as having low-quality links will impact your website in a negative way. When link building you should focus on the popularity of the site that links to you, on it having a similar and relevant topic to your website and it being a trustworthy domain.



The technical setup of your website is also very important when a search engine is crawling it

Using long URLs is a disadvantage as search engines like simple and short URLs. So keep them shorter, include the main keyword and not much beyond that. The loading time of your page is another indicator the search engine takes into account when ranking. Google’s Page Speed Insights Tool is a good indicator of what you can do to improve your page speed. Your website should also include a sitemap, a robots.txt file to improve crawling speed. Bad redirects and broken links are elements that will lower the user experience and also affect your ranking.

Recommended Tools

Doing quality SEO is easier with the right tools to help you and guide you in the right direction.

1. Ahrefs

A paid tool that helps you get a deeper insight into your website's ranking, it helps you generate keywords, explore pages under a certain topic that perform well and more. The keyword explorer tool also lets you see the keyword difficulty, how many backlinks you will need to rank for a keyword and the parent topic. The parent topic shows you what the people who search for your keyword are interested in, so you can decide if you want your page to appear in the search results for that topic.

2. The Moz Pro Tools

Based on a paid subscription and offer you a collection of research tools to help you understand how to improve your website and identify the best SEO strategy. Il also shows you what your visitors are searching for. This will help you build relevant content and improve ranking. Their Crawl Test Tool is very useful when you want to find that duplicate content, broken links and redirects that affect your SEO performance. Check My Business Listing and the Open Site Explorer are some of their free tools for small businesses that are also very useful in understanding the state of your website's SEO.

4. Spyfu

It helps you spy on your competitors and see the keywords they've bought on Adwords, every organic rank, and every ad variation in the last 12 years. You can also monitor your PPC competitors, and your SEO competitors by showing you their backlinks and the keywords they rank for. This tool is also based on a paid subscription.

4. SEMrush

Runs a competitive analysis for any domain you might want to learn more about. It helps you complete your keyword research, competitor research, it does backlink analysis for you and site audits. It lets you do a side by side domain comparison and also shows you the keywords with less difficulty as it estimates the keyword difficulty and how much work it will take to rank for it. It has various plans and prices.

5. The SEO Spider Tool by Screaming Frog

Their free tool that helps you improve your SEO efforts by identifying broken links, duplicate content, bad redirects and more. The paid version gives you a lot more options and insights of course, but if you don't have the budget you can easily start using the free one.

6. Dead Link Checker

The tool that helps you fix your dead links which affect your SEO performance so much. They offer a free and paid version. Of course, the free version has its limitations but again, if you don't have the budget it will help you improve your website in the beginning.

SEO is an ongoing process, and the investments you make today will benefit you over a long period of time. Tracking your performance (organic traffic growth, keyword rankings, conversions etc) is key to improving your site's SEO and understanding what your public is looking for in order to adapt to their needs. Our key advice for SEO beginners is to never stop learning as SEO is a dynamic field that will leave you behind the moment you think you know it all.

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