A list of need to know terms in the world of SEO
To understand SEO you must first understand the terminology. Start here.
SEO Glossary of Terms
The world of SEO or Search Engine Optimization is vast and getting acquainted with the terms is one of the first steps you should take if you want to immerse yourself in this world, understand and use SEO to benefit your website.
That is why we created this Glossary of terms to help you take your first steps into interacting with the SEO community and learning practical SEO techniques.
That is why we created this Glossary of terms to help you take your first steps into interacting with the SEO community and learning practical SEO techniques.
3
- 301 Redirect
4
- 404 error
a
- Above the Fold
- Accelerated Mobile Pages (AMP)
- AJAX
- Algorithm
- Algorithm Change
- Algorithm Refresh
- Algorithm Update
- Alt Text / Alt Tag
- Analytics
- Anchor Text
- Artificial Intelligence (AI)
- Authority
- Authority Sites
- Automated Queries
- Automatically Generated Content or “Auto-generated” Content
b
- B2B
- B2C
- Backlinks
- Baidu
- Bing
- Black Box
- Black Hat SEO
- Blog
- Bot
- Bounce Rate
- Branded Keyword
- Breadcrumbs
- Broken Link
c
- Cache
- Cached Page
- Caffeine Update
- Canonical Tag
- ccTLD
- Click Bait
- Click-Through Rate (CTR)
- Cloaking
- CMS
- Co-Citation
- Comment Spam
- Competition
- Content
- Content is King
- Contextual Advertising
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Correlation
- CPC (Cost Per Click)
- Crawl Budget
- Crawl Error
- Crawler
- Crawling
- CSS
- Customer Journey
d
- Data
- De-index (Delisting)
- Dead-End Page
- Deep Link
- Direct Competitors
- Directory (Web Directory, Link Directory)
- Disavow Backlinks
- Disavow Process
- DMOZ
- Do-follow link
- Domain
- Domain Authority
- Domain name
- Doorway Page
- DuckDuckGo
- Duplicate Content
- Dwell Time
e
- E-commerce
- Editorial Link
- Engagement Metrics
- External Link
f
- Featured Snippet
- Findability
- Focus Keyword
- Footer Link
g
- Google Analytics
- Google Bomb
- Google Dance
- Google Guidelines
- Google Hummingbird
- Google Panda Algorithm
- Google Penguin Algorithm
- Google Pigeon Update
- Google RankBrain
- Google Sandbox
- Google Search Console
- Google Trends
- Google Webmaster Guidelines
- Googlebot
- Gray Hat
- Guest Blogging
h
- Head Term
- Heading tags
- Headline
- Hidden Text
- HITS Algorithm
- Homepage
- .htaccess File
- HTML
- HTTP
- HTTPS
- Hub Page
i
- Inbound Link
- Index
- Indexability
- Indexed Pages
- Information Architecture
- Information Retrieval
- Informational Search Query
- Internal Link
- IP Address
j
- JavaScript (JS)
k
- Keyword Cannibalization
- Keyword Density
- Keyword Research
- Keyword Stuffing
- Keywords
- Knowledge Graph
- Knowledge Panel
- KPI
l
- Landing Page
- Latent Semantic Indexing (LSI)
- Lead
- Link
- Link Bait
- Link Building
- Link Equity
- Link Farm (Link Network)
- Link Juice
- Link Profile
- Link Schemes
- Link Velocity
- Log File
- Log File Analysis
- Long Tail Keyword
m
- Machine Learning
- Malicious Behavior
- Manual Action
- Meta Description
- Meta Keywords
- Meta Tag
- Metrics
- Mirror Site
n
- Natural Links
- Navigational Search Query
- Negative SEO
- New Algorithm
- Niche
- Noarchive Tag
- Nofollow
- Noindex Tag
- Nosnippet Tag
- Not Provided - “(not provided)”
o
- Off-page SEO
- On-page SEO
- Organic Search
- Organic Traffic
- Orphan Page
- Outbound Link
p
- Page Views
- PageRank
- Paid links
- Paid Search
- Pay Per Click (PPC)
- PBN
- Persona (Buyer Persona, Marketing Persona)
- Personalization
- PHP
- Piracy
- Position
- Programmatic Pages
q
- QDF
- Quality Content
- Quality Link
- Query
r
- Rank
- Ranking Factor
- Reciprocal Links
- Redirect
- Referrer
- Referring domain/pages
- Reinclusion
- Relevance
- Reputation Management
- Responsive Website
- Return on Investment (ROI)
- Rich Snippet
- Robots.txt
s
- Sandbox
- Schema
- Scrape
- Scraped Content
- Scraping
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Ranking
- Search Engine Results Pages (SERPs)
- Search History
- Search Query
- Search Engine Optimization
- SEO Competitors
- Sessions
- Share of Voice
- Sitelinks (Deep Links)
- Sitemap
- Slug
- Sneaky Redirects
- Social Media
- Social Signals
- Spam (Webspam)
- Spider (Crawler, Bot, Robot)
- Split Testing (A/B Testing)
- SSL Certificate
- Status Codes
- Stitching Content
- Stop Word
- Structured Data
- Subdomain
t
- Taxonomy
- Thin Affiliate
- Time on Page
- Title Tag
- Top-Level Domain (TLD)
- Traffic
- Transactional Search Query
- Trust
- TrustRank
u
- Universal Search (Blended Search)
- Unnatural Link
- URL
- URL Parameter (Query String)
- Usability
- User Agent
- User Experience (UX)
- User-Generated Content (UGC)
- User-generated Spam
- UTM Parameters
v
- Vertical Search
- Virtual Assistant
- Visibility
- Voice Search
w
- Webpage
- Website
- Website Navigation
- White Hat SEO
- Word Count
- WordPress
x
- XML
- XML Site Map
y
- Yahoo
- Yandex