Above the Fold

Scaled On Learning and Education Center

It initially referred to the top of the cover page from a newspaper, the one that you would first see when picking up a folded paper. The term now refers to the layout of a website, more specific to the space that is the most visible before the user scrolls down. The creation of the Page Layout Algorithm in 2012 by Google was directed at penalizing the websites that displayed a large number of ads in this particular space.