The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers!

Whether people are attempting to sign up for your online service, or purchase a product from your website, there will be a certain number of steps they will have to take in order to give you money.

Funnels help us see this process (or processes) easily, by giving us a visual representation of the conversion data between each step. This allows us to:

• Determine what steps are causing customer confusion or trouble.

• Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.

• To be aware of bugs, browser issues and other technical nuisances.