The Google Analytics Conversion Funnel Survival Guide

Scaled On Learning and Education CenterGoogle

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers!

Whether people are attempting to sign up for your online service, or purchase a product from your website, there will be a certain number of steps they will have to take in order to give you money.

Funnels help us see this process (or processes) easily, by giving us a visual representation of the conversion data between each step. This allows us to:

• Determine what steps are causing customer confusion or trouble.

• Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.

• To be aware of bugs, browser issues and other technical nuisances.

Read More
Do you want the latest resources delivered directly to your inbox?