What Is a Social Media Influencer and How to Become One

Scaled On Learning and Education CenterSocial Media

Social Media Influencer

An influencer is a user on social media who has established credibility in a specific industry. Social media influencers have access to a large audience and can persuade others by virtue of their authenticity and reach. Since the rise of social media, influencers have become a major trend. 

These are ‘ordinary’ people who have earned a substantial following due to their expertise and transparency. They are being used more and more by companies to grab the attention of millennials as this group is less receptive to traditional marketing techniques. Brands purposely seek out influencers who create content that subtly pushes a product or service. The partnership between the brand and influencer is mutually beneficial. The company successfully reaches their target audience while the influencer is paid and continues to grow their following.

Read More

Recommended for you

Do you want the latest resources delivered directly to your inbox?